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I help brands find their voice, shape their identity, and connect with their audience.
Brand Strategy + Innovative Design
Sitara
I help brands find their voice, shape their identity, and connect with their audience.
Brand Strategy + Innovative Design
Sitara
I help brands find their voice, shape their identity, and connect with their audience.
Brand Strategy + Innovative Design
Hi! I am
visual designer
creative director
project manager
brand strategist
Sitara Dickson
test
Hi I'm
Hi! I'm
SITARA
SITARA
SITARA
PORTFOLIO
…
Brand Identity / Packaging / Creative Direction
Consumer Packaged Goods (CPG)
Rumamba Crackers was developed as a modern, health-forward snack brand. From identity to packaging and campaign visuals, the goal was to create a cohesive brand world that feels authentic, natural, and relevant to a trend-conscious audience seeking functional foods.
STRATEGY / BRANDING
Supplement
With the ambition to reimagine what it means to be a cannabis company, I partnered with OGEEZ! to craft a cohesive and modern brand identity rooted in its mantra, Flavoring Life. The goal was to move beyond category clichés and position the brand as vibrant, expressive, and culturally relevant.
Through a comprehensive brand book, we established a clear and compelling identity system that reflects both the product experience and the brand’s unique point of view.
Visual Identity / Branding
Technology
Fastral AI is an emerging technology company that needed a visual identity. They are focused on helping businesses seamlessly integrate artificial intelligence into their operations.
This project encompassed brand positioning, visual identity, and messaging to support market entry and growth.
“Good design is always interactive — it’s how people understand, remember, and trust your brand. Let every detail tell the right story.”
“Good design is always interactive — it’s how people understand, remember, and trust your brand. Let every detail tell the right story.”
— SITARA DICKSON
— SITARA DICKSON
I help brands shape their identity, tell their story, and create work that connects across every touchpoint.
I help brands shape their identity, tell their story, and create work that connects across every touchpoint.
Some numbers I'm proud of — not for bragging, but because they reflect real partnerships and real results.
Some numbers I'm proud of — not for bragging, but because they reflect real partnerships and real results.
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0+
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Clients
Clients
Clients
from 3 countries
from 3 countries
from 3 countries
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0+
0+
0+
0+
0+
Projects
Projects
Projects
launched and loved
launched and loved
launched and loved
0%
0%
0%
0%
0%
0%
Repeat client rate
Repeat client rate
Repeat client rate
yes, really
yes, really
yes, really
MY
EXPERTISE
…
From strategy to execution, I help brands move people, spark action, and stand out.
From strategy to execution, I help brands move people, spark action, and stand out.
Visual Design
Visual Design
I am a visual designer with a strong focus on user-experience and conceptual thinking, translating ideas into distinctive and memorable design. My experience spans print, digital, and motion design to polished UX/UI design and web development, allowing me to create cohesive visual systems across multiple platforms.
With a keen eye for detail and a strategic approach, I bring both creativity and clarity to every project, crafting designs that resonate and communicate effectively.
I am a visual designer with a strong focus on user-experience and conceptual thinking, translating ideas into distinctive and memorable design. My experience spans print, digital, and motion design to polished UX/UI design and web development, allowing me to create cohesive visual systems across multiple platforms.
With a keen eye for detail and a strategic approach, I bring both creativity and clarity to every project, crafting designs that resonate and communicate effectively.
Branding
Branding
I help businesses find their voice and shape how they’re seen. Through brand strategy, visual systems, and brand identity design, I build identities that are both thoughtful and distinctive.
From naming to visuals, every detail works together to tell a clear, consistent story that stands out and lasts. My waste experience with conceptual thinking and logo development, allows me to translate ideas into distinctive and memorable brand identities.
I help businesses find their voice and shape how they’re seen. Through brand strategy, visual systems, and brand identity design, I build identities that are both thoughtful and distinctive.
From naming to visuals, every detail works together to tell a clear, consistent story that stands out and lasts. My waste experience with conceptual thinking and logo development, allows me to translate ideas into distinctive and memorable brand identities.
Creative Leadership
Creative Leadership
I bring extensive experience in creative direction, guiding multidisciplinary teams and art directing omni-channel campaigns across digital, print, social, and experiential platforms. My focus is on aligning bold creative vision with strategic objectives.
I also excel at inspiring and mentoring creatives across all disciplines, fostering collaboration and growth, while turning diverse talents into cohesive, high-impact work.
I bring extensive experience in creative direction, guiding multidisciplinary teams and art directing omni-channel campaigns across digital, print, social, and experiential platforms. My focus is on aligning bold creative vision with strategic objectives.
I also excel at inspiring and mentoring creatives across all disciplines, fostering collaboration and growth, while turning diverse talents into cohesive, high-impact work.
Kind words from clients I’ve partnered with — feedback from the people I’ve helped build brands, launch projects, and bring ideas to life.
Worked with me? Leave a review — I'd love to hear from you.
“I highly recommend Sitara to others because of her exceptional creativity, professionalism, and dedication to understanding and bringing our vision to life.”
— GARRISON KINGSTON, FOUNDER AND NP IN PSYCHIATRY
“After working with Sitara over 5 months, she has helped us to accelerate the development of our visual brand story. As a VP of Marketing having a creative director who understands our brand and is a trusted partner in strategy and execution is invaluable."
— Shash Roy, Vice President of Marketing, CORE
“Working with Sitara was a true pleasure. Sitara is a poised, creative, and focused individual who offers a very unique skill set in the form of marketing/brand management. Her knack for attention to detail is unparalleled and truly helped our brand. Sitara is a true professional.”
— Ryan A., Food & Beverage Director, Pechanga
Kind words from clients I’ve partnered with — feedback from the people I’ve helped build brands, launch projects, and bring ideas to life.
Worked with me? Leave a review — I'd love to hear from you.
“I highly recommend Sitara to others because of her exceptional creativity, professionalism, and dedication to understanding and bringing our vision to life.”
— GARRISON KINGSTON, FOUNDER AND NP IN PSYCHIATRY
“After working with Sitara over 5 months, she has helped us to accelerate the development of our visual brand story. As a VP of Marketing having a creative director who understands our brand and is a trusted partner in strategy and execution is invaluable."
— Shash Roy, Vice President of Marketing, CORE
“Working with Sitara was a true pleasure. Sitara is a poised, creative, and focused individual who offers a very unique skill set in the form of marketing/brand management. Her knack for attention to detail is unparalleled and truly helped our brand. Sitara is a true professional.”
— Ryan A., Food & Beverage Director, Pechanga
Kind words from clients I’ve partnered with — feedback from the people I’ve helped build brands, launch projects, and bring ideas to life.
Worked with me? Leave a review — I'd love to hear from you.
“I highly recommend Sitara to others because of her exceptional creativity, professionalism, and dedication to understanding and bringing our vision to life.”
— GARRISON KINGSTON, FOUNDER AND NP IN PSYCHIATRY
“After working with Sitara over 5 months, she has helped us to accelerate the development of our visual brand story. As a VP of Marketing having a creative director who understands our brand and is a trusted partner in strategy and execution is invaluable."
— Shash Roy, Vice President of Marketing, CORE
“Working with Sitara was a true pleasure. Sitara is a poised, creative, and focused individual who offers a very unique skill set in the form of marketing/brand management. Her knack for attention to detail is unparalleled and truly helped our brand. Sitara is a true professional.”
— Ryan A., Food & Beverage Director, Pechanga
Awards &
Recognitions (8)
International Hermes Awards
x8
The Hermes Creative Awards is an international competition recognizing excellence in marketing, communication, and design, honoring the "messengers" of the information revolution. Administered by the Association of Marketing and Communication Professionals (AMCP), it highlights work in traditional, digital, and emerging technologies.
I treat every project like it’s award-worthy — because when our work shines, we all win.
Awards &
Recognitions (8)
International Hermes Awards
x8
The Hermes Creative Awards is an international competition recognizing excellence in marketing, communication, and design, honoring the "messengers" of the information revolution. Administered by the Association of Marketing and Communication Professionals (AMCP), it highlights work in traditional, digital, and emerging technologies.
I treat every project like it’s award-worthy — because when our work shines, we all win.
Awards &
Recognitions (8)
International Hermes Awards
x8
The Hermes Creative Awards is an international competition recognizing excellence in marketing, communication, and design, honoring the "messengers" of the information revolution. Administered by the Association of Marketing and Communication Professionals (AMCP), it highlights work in traditional, digital, and emerging technologies.
I treat every project like it’s award-worthy — because when our work shines, we all win.